Why a promotion worked or not is hard to understand while measuring how much it sold is pretty easy considering the point-of-sales data. But CPG companies need to fulfill the performance gaps and set the right promotion and launch strategies by getting power from the data.
To better grasp and handle the promotions and launches, start using Vispera solutions as an in-store data source. Make sure promotions run smoothly and get a chance through all platforms to improve brand efficiency. Look at your promotion's compatibility with real in-store images and reach the performance you expect with Vispera. Increase sales by repairing incompatible during seasonal promotions.
Access an all-in-one reporting platform that matches competitive brands with promotional tactics such as price reduction, bundle packs, secondary placements, or NPD penetration. Leverage display location, type, and point-of-sales data to get a complete view of your brands and competitors for engaging shelves.
What Vispera Promotion & Launch Tracking Solution Does
Trade Promotion Tracking
Vispera consolidates shelf and POS data to suggest the drivers of the store's performance to CPGs, offers a predictive pricing model to realize in promotions to align with the market demand. Along with the single products, Vipsera's highly performant visual intelligence technologies can recognize and measure bundle packs' performance and availability.
Secondary Display Share
Vispera helps suppliers to track their asset conditions like where and how well they are placed. Management teams can access the executive dashboard with POS displays, secondary placements, pricing trends, and promotional tactics information.
New Product Penetration
In CPG, it is of great importance to cover the category by innovating, and realizing the new product penetration in parallel with timing to be available and visible to the customers every time and everywhere. With Vispera, you can effortlessly measure whether your new products and innovations penetrate the targeted points and see their performances.
Trusted by 30+ Happy Customers Worldwide
Start Your New Era for In-Store Digitalization, Today
We are Vispera. We consider ourselves as the leader of digital transformation, driving breakthrough computer vision solutions for retail. Vispera's promotion and launch tracking solution provides the advantages needed to succeed in a dynamic retail world. Get your demo today, and experience the magic.
Digital In-Store
Execution Monitoring
Monitor in-store execution by quantifying merchandising efforts, measuring the compliance of selling price, auditing the selling floor, and leveraging the perfect stores.
Vispera Promotion & Launch Tracking Solution
Why a promotion worked or not is hard to understand while measuring how much it sold is pretty easy considering the point-of-sales data. But CPG companies need to fulfill the performance gaps and set the right promotion and launch strategies by getting power from the data.
To better grasp and handle the promotions and launches, start using Vispera solutions as an in-store data source. Make sure promotions run smoothly and get a chance through all platforms to improve brand efficiency. Look at your promotion's compatibility with real in-store images and reach the performance you expect with Vispera. Increase sales by repairing incompatible during seasonal promotions.
Access an all-in-one reporting platform that matches competitive brands with promotional tactics such as price reduction, bundle packs, secondary placements, or NPD penetration. Leverage display location, type, and point-of-sales data to get a complete view of your brands and competitors for engaging shelves.
What Vispera Promotion & Launch Tracking Solution Does
Trusted by 30+ Happy Customers Worldwide
Start Your New Era for In-Store Digitalization, Today
We are Vispera. We consider ourselves as the leader of digital transformation, driving breakthrough computer vision solutions for retail. Get your demo today, and experience the magic.
Promotion & Launch Tracking
Monitor in-store execution by quantifying merchandising efforts, measuring the compliance of selling price, auditing the selling floor, and leveraging the perfect stores.
Digital In-Store
Execution Monitoring
Ensure that promotions and launches are executed seamlessly to elevate brand performance.
Promotion And Launch Tracking
Vispera Retail Intelligence Solutions
Vispera Retail Intelligence Solutions
ISTANBUL
Levent Mahallesi, Krizantem Sk. No: 28
34330 Besiktas/Istanbul Turkey Tel: +90 212 268 28 88
Fax: +90 212 268 28 33
AMSTERDAM Millennium Tower Radarweg 29, 1043 NX Amsterdam, Netherlands
Tel: +31 20 8006118
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Vispera Information Technologies. © 2021 All rights reserved.
DALLAS 4439 Cedarbrush Drive, Dallas, TX, 75229
Tel: +1 469 371 96 40
BARCELONA C/ Can Rabia 3-5, Planta 4, 08017, Barcelona
Tel: +34 93 626 47 50
Vispera Information Technologies © 2021 All rights reserved.
ISTANBUL
Levent Mahallesi,
Krizantem Sk. No: 28
Besiktas Istanbul Turkey 34330
Tel: +90 212 268 28 88
Fax: +90 212 268 28 33
AMSTERDAM Millennium Tower Radarweg 29, 1043 NX Amsterdam, Netherlands
Tel: +31 20 8006118
NEW DELHI 707, 7th Floor, Sahyog Building, 58, Nehru Place, New Delhi 110019 India
Tel: +91 996 740 58 88
DALLAS 439 Cedarbrush
Drive, Dallas, TX
75229 USA
Tel: +1 469 371 96 40
BARCELONA C / Can Rabia 3-5,
Planta 4
08017, Barcelona
Tel: +34 93 262 4750
Take Your Retail Execution to the Next Level with Advanced Products
A mobile data collection service for retail execution, field operations monitoring, and self-auditing. Enable your field team to cover any display equipment type at any store formant in minutes with Vispera’s fast and intuitive data collection application, Shark, to execute perfect stores.
STORESENSE
SHELFSIGHT
In-store fixed-camera service for retail shelf monitoring and new generation shopping experiences. Shelfsight addresses out-of-shelf events that directly translate to the loss of sales opportunities and negative shopper experiences, and lets retailers manage inventories in real-time.
Hear About Vispera From Top-Tier Retail Players Şölen implemented Vispera's retail intelligence solutions including the promotion and launch tracking service to increase the efficiency of the field personnel in such a large and complex operational structure. With the promotional analysis, Şölen finally had the technological capability for monitoring its customized KPIs by implementing Vispera services to its operations and get satisfying results from NPD tracking, deep and SKU level measurements, and share of shelf.
Identify the distribution opportunities and execution gaps of promotions
Why Grocery Retail Should Use Promotion and Launch Tracking Solution
With Vispera's promotion and launch tracking solution, CPGs can set up a perfect launch execution plan and be the category leader by tracking which particular products compete for the shelf space and implementing the appropriate strategies.
With a trustworthy tracking platform, CPGs can easily follow how the promotion performs by itself, against competitors, and by the shoppers. Make sure that promotions are visible with the correct pricing and new products are on shelves in the right place.
See how well your promotions are running and determine the low-performing points. Find out the root causes of failures and to implement more accurate campaigns, correct product placement in stores, and close the execution gaps by optimizing the resource allocation.
With the advanced insights gathered from every store, grocery retail will make sure about the displays and promotional activities are running smoothly with maximum efficiency. To help CPGs become the master of trade promotions, Vispera offers immediate insights to the management team rather than waiting for long days for promotion reports. By enabling it, the new products will be tracked in line with the distribution and launch strategies to achieve perfection.
Featured Blog Posts
Ways of Obtaining Superiority in Trade Promotions via Image Recognition
CPG suppliers and retailers have access to more shelf data than ever before. Thanks to shelf monitoring tools, we can see a lot about display performance in stores. However, the promotion execution is limited with the amount of time available in a weekly meeting. Luckily, AI-based deep learning can be applied for retail promotion analytics.
3 Benefits of Using AI-Backed Image Recognition Technology in Grocery Retail
We’re on the cusp of a new revolution. Thanks to breakthroughs in AI and image recognition, it is now possible for grocery retailers to make their trade marketing promotions more targeted and effective with historical data enabled. CPG suppliers will be able to deeply analyze the KPIs computed with accurate data, without any human touchpoint.
Identify the distribution opportunities and execution
gaps of promotions
Why Grocery Retail Should
Use Promotion and Launch
Tracking Solution
With Vispera's promotion and launch tracking solution, CPGs can set up a perfect launch execution plan and be the category leader by tracking which particular products compete for the shelf space and implementing the appropriate strategies.
With a trustworthy tracking platform, CPGs can easily follow how the promotion performs by itself, against competitors, and by the shoppers. Make sure that promotions are visible with the correct pricing and new products are on shelves in the right place.
See how well your promotions are running and determine the low-performing points. Find out the root causes of failures and to implement more accurate campaigns, correct product placement in stores, and close the execution gaps by optimizing the resource allocation.
Hear About Vispera From Top-Tier Retail Players
Şölen implemented Vispera's retail intelligence solutions including the promotion and launch tracking service to increase the efficiency of the field personnel in such a large and complex operational structure. With the promotional analysis, Şölen finally had the technological capability for monitoring its customized KPIs by implementing Vispera services to its operations and get satisfying results from NPD tracking, deep and SKU level measurements, and share of shelf.
Take Your Retail Execution to the Next Level with Advanced Products
A mobile data collection service for retail execution, field operations monitoring, and self-auditing. Enable your field team to cover any display equipment type at any store formant in minutes with Vispera’s fast and intuitive data collection application, Shark, to execute perfect stores.
STORESENSE
SHELFSIGHT
In-store fixed-camera service for retail shelf monitoring and new generation shopping experiences. Shelfsight addresses out-of-shelf events that directly translate to the loss of sales opportunities and negative shopper experiences, and lets retailers manage inventories in real-time.
Featured Blog Posts
Ways of Obtaining Superiority in Trade Promotions via Image Recognition
CPG suppliers and retailers have access to more shelf data than ever before. Thanks to shelf monitoring tools, we can see a lot about display performance in stores. However, the promotion execution is limited with the amount of time available in a weekly meeting. Luckily, AI-based deep learning can be applied for retail promotion analytics.
3 Benefits of Using AI-Backed Image Recognition Technology in Grocery Retail
We’re on the cusp of a new revolution. Thanks to breakthroughs in AI and image recognition, it is now possible for grocery retailers to make their trade marketing promotions more targeted and effective with historical data enabled. CPG suppliers will be able to deeply analyze the KPIs computed with accurate data, without any human touchpoint.