Ensure that promotions and launches are executed seamlessly to elevate brand performance.

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Why a promotion worked or not is hard to understand while measuring how much it sold is pretty easy considering the point-of-sales data. But CPG companies need to fulfill the performance gaps and set the right promotion and launch strategies by getting power from the data.   

To better grasp and handle the promotions and launches, start using Vispera solutions as an in-store data source. Make sure promotions run smoothly and get a chance through all platforms to improve brand efficiency. Look at your promotion's compatibility with real in-store images and reach the performance you expect with Vispera. Increase sales by repairing incompatible during seasonal promotions. 

Access an all-in-one reporting platform that matches competitive brands with promotional tactics such as price reduction, bundle packs, secondary placements, or NPD penetration. Leverage display location, type, and point-of-sales data to get a complete view of your brands and competitors for engaging shelves.

What Vispera Promotion & Launch Tracking Solution Does

Trade Promotion Tracking

Vispera consolidates shelf and POS data to suggest the drivers of the store's performance to CPGs, offers a predictive pricing model to realize in promotions to align with the market demand. Along with the single products, Vipsera's highly performant visual intelligence technologies can recognize and measure bundle packs' performance and availability.

Recommended Product

STORESENSESHELFSIGHT

Secondary Display Share

Vispera helps suppliers to track their asset conditions like where and how well they are placed. Management teams can access the executive dashboard with POS displays, secondary placements, pricing trends, and promotional tactics information.

Recommended Product

STORESENSE

New Product Penetration

In CPG, it is of great importance to cover the category by innovating, and realizing the new product penetration in parallel with timing to be available and visible to the customers every time and everywhere. With Vispera, you can effortlessly measure whether your new products and innovations penetrate the targeted points and see their performances.

Recommended Product

STORESENSE

Trusted by 30+ Happy Customers Worldwide

Start Your New Era for In-Store Digitalization, Today

REQUEST A DEMODOWNLOAD THE CATALOG

We are Vispera. We consider ourselves as the leader of digital transformation, driving breakthrough computer vision solutions for retail. Vispera's promotion and launch tracking solution provides the advantages needed to succeed in a dynamic retail world. Get your demo today, and experience the magic.

Digital In-Store

Execution Monitoring

Monitor in-store execution by quantifying merchandising efforts, measuring the compliance of selling price, auditing the selling floor, and leveraging the perfect stores.

Vispera Promotion & Launch Tracking Solution

Why a promotion worked or not is hard to understand while measuring how much it sold is pretty easy considering the point-of-sales data. But CPG companies need to fulfill the performance gaps and set the right promotion and launch strategies by getting power from the data.   

To better grasp and handle the promotions and launches, start using Vispera solutions as an in-store data source. Make sure promotions run smoothly and get a chance through all platforms to improve brand efficiency. Look at your promotion's compatibility with real in-store images and reach the performance you expect with Vispera. Increase sales by repairing incompatible during seasonal promotions.      

Access an all-in-one reporting platform that matches competitive brands with promotional tactics such as price reduction, bundle packs, secondary placements, or NPD penetration. Leverage display location, type, and point-of-sales data to get a complete view of your brands and competitors for engaging shelves.  

What Vispera Promotion & Launch Tracking Solution Does

Trusted by 30+ Happy Customers Worldwide

Start Your New Era for    In-Store Digitalization, Today

We are Vispera. We consider ourselves as the leader of digital transformation, driving breakthrough computer vision solutions for retail. Get your demo today, and experience the magic.

Promotion & Launch Tracking

Monitor in-store execution by quantifying merchandising efforts, measuring the compliance of selling price, auditing the selling floor, and leveraging the perfect stores.

REQUEST A DEMO

Digital In-Store

Execution Monitoring

Ensure that promotions and launches are executed seamlessly to elevate brand performance.

Promotion  And Launch Tracking

Space Planning & Category Management

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Digital In-Store Execution Monitoring

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Team Performance  Tracking

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Shelf Price Tracking

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Promotion & Launch Tracking

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Competitive Intelligence

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Shelf & Shopper Strategy

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Vispera Retail Intelligence Solutions

Vispera Retail Intelligence Solutions

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Shelf & Shopper Strategy

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       Shelf Price       Tracking

Promotion & Launch Tracking

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Space Planning   &Category Management

Competitive Intelligence

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Team Performance Tracking

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Digital In-Store Execution Monitoring 

ISTANBUL                                                  
Levent Mahallesi, Krizantem Sk. No: 28
34330 Besiktas/Istanbul Turke
y                                   Tel: +90 212 268 28 88
Fax: 
+90 212 268 28 33

AMSTERDAM                                                      Millennium Tower Radarweg 29, 1043 NX Amsterdam, Netherlands                                      
Tel: +31 20 8006118

NEW DELHI                                                                      707, 7th Floor, Sahyog Building, 58, Nehru Place, New Delhi - 110019 India                                             Tel: +91 996 740 58 88

 Vispera Information Technologies.  © 2021  All rights reserved.

DALLAS                                                                         4439 Cedarbrush Drive, Dallas, TX, 75229                 
Tel: +1 469 371 96 40

BARCELONA                                                                  C/ Can Rabia 3-5, Planta 4, 08017, Barcelona             
Tel: +34 93 626 47 50

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      Vispera Information Technologies       © 2021  All rights reserved.

ISTANBUL                                                  
Levent Mahallesi,
Krizantem Sk. No: 28
Besiktas Istanbul Turkey 34330      

Tel: +90 212 268 28 88
Fax: 
+90 212 268 28 33

AMSTERDAM                                         Millennium Tower Radarweg 29, 1043  NX Amsterdam, Netherlands                                      
Tel: +31 20 8006118

NEW DELHI                                                          707, 7th Floor, Sahyog Building, 58, Nehru Place,  New Delhi 110019 India

Tel: +91 996 740 58 88

DALLAS                                                                439 Cedarbrush
Drive, Dallas, TX
75229                        USA
                                  
Tel: +1 469 371 96 40

BARCELONA                                                         C / Can Rabia 3-5,
Planta 4
08017, Barcelon
a   

                
Tel: +34 93 262 4750

Take Your Retail Execution to the Next Level with Advanced Products

A mobile data collection service for retail execution, field operations monitoring, and self-auditing. Enable your field team to cover any display equipment type at any store formant in minutes with Vispera’s fast and intuitive data collection application, Shark, to execute perfect stores.

STORESENSE

SHELFSIGHT

In-store fixed-camera service for retail shelf monitoring and new generation shopping experiences. Shelfsight addresses out-of-shelf events that directly translate to the loss of sales opportunities and negative shopper experiences, and lets retailers manage inventories in real-time.

LEARN MORELEARN MORE
Hear About Vispera From Top-Tier Retail Players 

In Şölen, we very much value supporting and enabling our sales teams on the field with pioneer tools. We have decided to work with Vispera in order to obtain a baseline of our shelf metrics and to convert them into key performance indicators to have a sustainable field execution.

İlker Mete, Business Development and Trade Marketing Manager of Şölen

READ THE CASE STUDY

Şölen implemented Vispera's retail intelligence solutions including the promotion and launch tracking service to increase the efficiency of the field personnel in such a large and complex operational structure. With the promotional analysis, Şölen finally had the technological capability for monitoring its customized KPIs by implementing Vispera services to its operations and get satisfying results from NPD tracking, deep and SKU level measurements, and share of shelf.

Improve execution of launches while driving the category

Ensure visibility of promotions

Identify the distribution opportunities and execution gaps of promotions

Why Grocery Retail Should Use Promotion and Launch Tracking Solution

With Vispera's promotion and launch tracking solution, CPGs can set up a perfect launch execution plan and be the category leader by tracking which particular products compete for the shelf space and implementing the appropriate strategies.

 With a trustworthy tracking platform, CPGs can easily follow how the promotion performs by itself, against competitors, and by the shoppers. Make sure that promotions are visible with the correct pricing and new products are on shelves in the right place. 

See how well your promotions are running and determine the low-performing points. Find out the root causes of failures and to implement more accurate campaigns, correct product placement in stores, and close the execution gaps by optimizing the resource allocation.

With the advanced insights gathered from every store, grocery retail will make sure about the displays and promotional activities are running smoothly with maximum efficiency. To help CPGs become the master of trade promotions, Vispera offers immediate insights to the management team rather than waiting for long days for promotion reports. By enabling it, the new products will be tracked in line with the distribution and launch strategies to achieve perfection.

Featured Blog Posts

Ways of Obtaining Superiority in Trade Promotions via Image Recognition

CPG suppliers and retailers have access to more shelf data than ever before. Thanks to shelf monitoring tools, we can see a lot about display performance in stores. However, the promotion execution is limited with the amount of time available in a weekly meeting. Luckily, AI-based deep learning can be applied for retail promotion analytics.

READ MORE

3 Benefits of Using AI-Backed Image Recognition Technology in Grocery Retail

We’re on the cusp of a new revolution. Thanks to breakthroughs in AI and image recognition, it is now possible for grocery retailers to make their trade marketing promotions more targeted and effective with historical data enabled. CPG suppliers will be able to deeply analyze the KPIs computed with accurate data, without any human touchpoint.

READ MORE

Improve execution of launches while driving the category

Ensure visibility of 
promotions

Identify the distribution opportunities and execution
gaps of promotions

Why Grocery Retail Should
Use Promotion and Launch
Tracking Solution

With Vispera's promotion and launch tracking solution, CPGs can set up a perfect launch execution plan and be the category leader by tracking which particular products compete for the shelf space and implementing the appropriate strategies.

 With a trustworthy tracking platform, CPGs can easily follow how the promotion performs by itself, against competitors, and by the shoppers. Make sure that promotions are visible with the correct pricing and new products are on shelves in the right place. 

See how well your promotions are running and determine the low-performing points. Find out the root causes of failures and to implement more accurate campaigns, correct product placement in stores, and close the execution gaps by optimizing the resource allocation.

Hear About Vispera From 
Top-Tier Retail Players 

In Şölen, we very much value supporting and enabling our sales teams on the field with pioneer tools. We have decided to work with Vispera in order to obtain a baseline of our shelf metrics and to convert them into key performance indicators to have a sustainable field execution.

İlker Mete, Business Development and Trade Marketing Manager of Şölen

Efekan Güven, Trade Marketing Manager of Reckitt

READ THE CASE STUDY

Şölen implemented Vispera's retail intelligence solutions including the promotion and launch tracking service to increase the efficiency of the field personnel in such a large and complex operational structure. With the promotional analysis, Şölen finally had the technological capability for monitoring its customized KPIs by implementing Vispera services to its operations and get satisfying results from NPD tracking, deep and SKU level measurements, and share of shelf.

Take Your Retail Execution to the Next Level with Advanced Products

A mobile data collection service for retail execution, field operations monitoring, and self-auditing. Enable your field team to cover any display equipment type at any store formant in minutes with Vispera’s fast and intuitive data collection application, Shark, to execute perfect stores.

STORESENSE

SHELFSIGHT

In-store fixed-camera service for retail shelf monitoring and new generation shopping experiences. Shelfsight addresses out-of-shelf events that directly translate to the loss of sales opportunities and negative shopper experiences, and lets retailers manage inventories in real-time.

LEARN MORELEARN MORE

Featured Blog Posts

Ways of Obtaining Superiority in Trade Promotions via Image Recognition

CPG suppliers and retailers have access to more shelf data than ever before. Thanks to shelf monitoring tools, we can see a lot about display performance in stores. However, the promotion execution is limited with the amount of time available in a weekly meeting. Luckily, AI-based deep learning can be applied for retail promotion analytics.

READ MORE

3 Benefits of Using AI-Backed Image Recognition Technology in Grocery Retail

We’re on the cusp of a new revolution. Thanks to breakthroughs in AI and image recognition, it is now possible for grocery retailers to make their trade marketing promotions more targeted and effective with historical data enabled. CPG suppliers will be able to deeply analyze the KPIs computed with accurate data, without any human touchpoint.

READ MORE

Vispera Retail Intelligence Solutions

Promotion & Launch Tracking